This Is What Diet Recipes Were Like In The 1970s (2024)

Molded asparagus salad, anyone? Via Candyboots, where you can see these recipe cards with their original captions by Wendy McClure.

by Hilary MitchellBuzzFeed Contributor

When writer Wendy McClure, of the site Candyboots, stumbled upon a set of 1970s diet cards, she couldn't stop laughing.

This Is What Diet Recipes Were Like In The 1970s (5)

Wendy McClure

Wendy explained: "When I found the card for the "Rosy Perfection Salad" I Iaughed so hard I started coughing. I waved the card at my mom, who just rolled her eyes. "Can I please have these?" I begged. "What do you want them for?" she asked. "To cook?" "No," I said."

Instead of cooking the recipes (and why would she? Why would anyone?), she made them into a book.

This Is What Diet Recipes Were Like In The 1970s (6)

Wendy McClure / Via amazon.co.uk

Wendy said: "These cards mystify me. None of them have calorie information of any kind, and in some instances it's hard to tell what's dietetic about the recipes at all, except that they're unspeakably grim. And yet also, completely insane."

Here are 21 of the 'best' diet cards from her collection.

1. Molded Asparagus Salad.

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Wendy McClure

"In a small saucepan, sprinkle gelatin over 1/2 cup tomato juice. Stir over low heat until gelatin dissolves. Stir in remaining tomato juice, vinegar, sweetener, salt and hot sauce. Chill until syrupy. Fold in asparagus." Mmm, syrupy asparagus jelly.

2. Chilled Celery Log.

This Is What Diet Recipes Were Like In The 1970s (8)

Wendy McClure

This recipe for a stuffed, chilled celery 'log' invites you to mash a cauliflower, stir in some chopped green pepper, insert the mixture into some celery and then refrigerate for 45 minutes before slicing. Delicious.

3. Frankfurter Spectacular.

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Wendy McClure

Yes, this really is a mixture of frankfurters, pineapple, onion and carrot. To give the dish a particularly jaunty air, you're encouraged to staple the frankfurters onto the pineapple core before serving.

4. Fluffy Mackerel Pudding.

This Is What Diet Recipes Were Like In The 1970s (10)

Wendy McClure

Do you have dehydrated onion, mackerel, egg and a green pepper in your house? You do? Then you have everything you need to make this delightful pudding. Simply mash everything up, bake the fish-gloop in the oven and top with sliced egg.

5. Crown Roast of Frankfurters.

This Is What Diet Recipes Were Like In The 1970s (11)

Wendy McClure

This meaty crown filled with shredded cabbage is definitely a dish fit for a king, as long as said king doesn't have eyes or taste buds.

6. Broiled Appleburgers.

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Wendy McClure

These burgers are made with actual beef (rather than mackerel, gelatin or frankfurters), but instead of frying them you're asked to 'broil them on a rack' then serve them with apple because whoever made these cards hates people.

7. Peach Melba.

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Wendy McClure

This dish looks almost normal (if you ignore the ceramic cheetah, that is), but when you check the recipe you find that the cherry-like objects are actually made from diet soda mixed with gelatin. Argh.

8. Stuffed Lettuce Wedges.

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Wendy McClure

"What are they stuffed with?" I hear you cry. Why, cottage cheese, of course! The most disappointing of all the cheeses.

9. Spinach And Egg Mold.

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Wendy McClure

These diet cards were clearly sponsored by a gelatin manufacturer: it's in everything. This recipe combines gelatin, egg, cottage cheese and spinach to make a radish-topped horror jelly that will haunt your nightmares for years to come.

10. Jellied Tomato Refresher.

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Wendy McClure

This crime scene of a meal is basically a jellified Bloody Mary without the vodka, decorated with bits of green pepper and served in brandy glasses. WHY?

11. Inspiration Soup.

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Wendy McClure

The only thing inspiring about this watery tomato, beansprout, asparagus and green bean soup is the jaunty napkins. The candles are quite nice too.

12. Cucumber 'Cream' Salad.

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Wendy McClure

Bet you can't guess what the 'cream' is in this dish. No, it's not that: don't be disgusting. It's cottage cheese, of course! Everything is cottage cheese!

13. Perfect Pizza Lunch.

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Wendy McClure

There is nothing perfect about this. Nothing at all.

14. Frozen Cheese Salad.

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Wendy McClure

"So you want me to mix cottage cheese with blue cheese, freeze it and then serve with brocolli?" "Yes." "Can I at least cook the brocolli?" "No."

15. Liver Pâté En Masque.

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Wendy McClure

This mixture of liver, gelatin and green beans with a delicious grey 'glaze' is the colour of sadness.

16. Fish With "Butter" Sauce.

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Wendy McClure

The sauce in this dish is made from something called 'diet margarine'. Nope.

17. Snacks On A Stick.

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Wendy McClure

What was that? You thought this was chocolate ice cream? Don't be silly. These 'sticksnacks' are actually made from coffee mixed with- you guessed it- gelatin.

18. Fruit And Cheese Mold.

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Wendy McClure

This recipe combines cottage cheese with orange flavoured diet soda and - of course- gelatin to create this monstrous, lettuce fringed ring. Kill it with fire.

19. Lettuce Potage.

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Wendy McClure

Spoiler alert: this is just hot, blended lettuce.

20. Fish "Tacos".

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Wendy McClure

Because all the very finest Mexican food is made from shredded cabbage, bits of cod and a piece of wholemeal toast.

21. Madrilène-Cheese Salad.

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Wendy McClure

This recipe somehow manages to combine all of the misery of the previous 20 into one dish. The red stuff is jellied tomato juice and the white stuff is- of course- cottage cheese. It's served with lettuce, raw brocolli and a side order of tea towels.

After a while, Wendy's fans started to recreate some of the recipes at home. Here's the Chilled Celery Log:

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TheKarenD / Via Flickr: karen_d

The canoeist really adds a certain je ne sais quoi to the dish.

Molded Asparagus Salad:

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Miranda / Via Flickr: mirandala

Jesus would not have approved of this.

Fluffy Mackerel Pudding:

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Miranda / Via Flickr: mirandala

The horrified expression on that fish's face really does say it all.

Crown Roast of Frankfurters.

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Andrew Huff / Via Flickr: deadhorse

Last but by no means least, we have the pièce de résistance of these mind-bending recipe cards: the Crown Roast. Just look at the way it glistens in the light. Yum.

This Is What Diet Recipes Were Like In The 1970s (2024)

FAQs

What was the diet in the 1970s? ›

1970s. The 1970s marked the start of a reduction in our intake of vegetables. The average person ate a pound of red meat each week, compared to just over half of that today. Fruit juice arrived in the shops but only one in ten people consumed it regularly.

What was the health food craze in the 1970s? ›

One of the most iconic fad diets from the 1970s was the Grapefruit Diet. This diet claimed that consuming grapefruit or grapefruit juice with every meal would lead to rapid weight loss. The theory behind this diet was that grapefruit contains enzymes that help burn fat.

What foods were popular in 1977? ›

What Food People Were Obsessed With the Year You Were Born
  • 1971: Eggs Benedict. Getty. ...
  • 1972: Tequila Sunrise. Getty. ...
  • 1973: Fondue. Getty. ...
  • 1974: Granola. Getty. ...
  • 1975: Pasta Primavera. Getty. ...
  • 1976: General Tso's Chicken. Getty. ...
  • 1977: Buffalo Wings. Getty. ...
  • 1978: Croissants. Getty.
Jul 5, 2016

How big was the dinner plate in 1970? ›

In the 1970s, an average dinner plate measured 22cm (8½in) in diameter – now it's more like 28cm (11in).

What was the cottage cheese diet in the 1970s? ›

How it started: Cottage cheese was the top diet food fad of the 1950s, peaking in the '70s. On the day of Richard Nixon's resignation in 1974, he ate pineapple and cottage cheese before leaving office. Back then, the average American ate five pounds of cottage cheese annually.

What was the meat substitute in the 1970s? ›

As of April 1973, the lab had identified three likely sources for making plant-based, meatless protein: canola (then known in Canada as rapeseed), sunflower seeds, and soybeans. "It is quite possible now to produce meat substitutes which smell and taste exactly like meat," De Man added.

What was 70s hippie food? ›

The cuisine that the counterculture took to in the late 1960s, and then helped introduce to the mainstream in the 1970s, embraced whole grains and legumes; organic, fresh vegetables; soy foods like tofu and tempeh; nutrition-boosters like wheat germ and sprouted grains; and flavors from Eastern European, Asian, and ...

Why was jello so popular in the 1970s? ›

Soldiers came back from the war with a newly acquired taste for their products, and women were integrating the workplace in droves. Cheap and quick to prepare, products offered by companies like Heinz, Jell-O and Hi-Liner were perfectly adapted to this new reality.

What food was invented in the 1970s? ›

The heavenly Seventies

When Generation X were children, the Egg McMuffin came out, cheese fondue was fashionable, Watergate salad became a family favourite and Blue Nun was the drink of choice. Take a trip down memory lane with these surreal meals from the Seventies.

Was there fast food in the 1970s? ›

1970s fast food may not have been as "sophisticated" as the restaurants we have today, but boy was it fun! From Fun Meals to fast Mexican to pizza, you could…

What were the basic 4 food groups from the 1956 to 1970's? ›

Popularly known as the “Basic Four,” the guide recommended a minimum number of foods from each of four food groups—milk, meat, fruits and vegetables, and grain prod- ucts (Page and Phipard, 1956). This food guide, with its focus on getting enough nutrients, was widely used for the next two decades.

What food was invented in 1972? ›

1972: McDonald's Egg McMuffin.

What food came out in 1974? ›

Throwback Thursday: 5 Fun Food Ads From 1974
  • Kraft Singles. Is there anything more classically American than a grilled cheese sandwich? ...
  • Ragu Spaghetti Sauce. There are some timeless staples, and spaghetti sauce is no exception. ...
  • Kraft Squeez-A-Snak Cheese. ...
  • Kraft Real Mayonnaise. ...
  • Kraft Grated Parmesan Cheese.
Feb 20, 2014

What fast food was popular in the 1970s? ›

There was a time when Burger Chef was the second most popular fast-food chain in America, with only McDonald's boasting more locations throughout the United States. And children of the '70s will remember that time well.

What was the weight loss program in the 1970s? ›

The Scarsdale diet was popular in the late 1970s. Based on a top-selling book by Dr. Herman Tarnower — a cardiologist located in Scarsdale, NY — the diet promised up to 20 pounds (9 kg) of weight loss in under 2 weeks.

What was the calorie intake in 1970? ›

Adding up the 2008 numbers shows a total intake of 2678 calories per person per day up from 2169 in 1970.

Did people eat less in the 1970s? ›

According to statistics published in the Journal of Nutrition, an American journal of public health, our average consumption of many foods, whether at fast food chains, restaurants or supermarkets, has increased 138 percent since the 1970s.

How has the overall American diet changed since 1970? ›

Americans have gone from eat- ing an estimated 2,075 calories a day in 1970 to scarfing down 2,535 calories in 2010. (From 2000 to 2007 we were as high as 2,600 calo- ries a day.) Most of the increase has come from eating more flour, more cheese, and more fats, with an extra shot of sugar thrown in.

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